AEO / GEO
How AI Search Is Changing What Ranking Means in 2026
Assistants cite two or three sources where a results page listed ten. What that changes about content structure, entity clarity and how you measure visibility.
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Insights
Things we have learned, written without the hedging.
Working notes from campaigns we are actually running. Mostly about where digital is heading and what still works while it gets there.
AEO / GEO
The AEO Checklist: 24 Things to Fix Before You Chase AI Citations
A practical audit list covering schema, answer formatting, entity consistency and the third-party corroboration that assistants actually read.
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OTT vs Broadcast: A Budget Comparison for Local Advertisers
What a $10,000 monthly budget buys in streaming versus spot television, including targeting, measurement and where broadcast still wins.
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Performance Max Without the Black Box
Brand exclusions, audience signals, asset group discipline and the controlled tests we run before letting PMax take real budget.
Read the articlePaid social
Why Your Paid Social Ads Stop Working After Three Weeks
Creative fatigue is a production problem disguised as a targeting problem. How to build a pipeline that keeps up with it.
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Local SEO for Multi-Location Businesses: The Structure That Scales
Location pages, schema, review velocity and citation consistency across 14 branches without creating a duplicate content problem.
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Entity Optimization: Why AI Models Skip Your Brand
Three inconsistent descriptions of what you do is enough ambiguity to get left out of a generated answer. How to fix it.
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Programmatic Audio Is the Most Underpriced Channel Left
CPMs, targeting, attribution and the companion banner detail most advertisers forget to turn on.
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The Changing Digital Marketing Landscape
Where budgets moved, which channels matured, and what the shift toward AI-mediated discovery means for planning.
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