We started as an invisible vendor behind TV and radio stations. That shaped everything: we are comfortable being the name on the door or the team nobody ever sees.
Which working model is right for me?
If you sell advertising and want digital revenue under your own brand, choose white label. If you are the advertiser and want a digital team without hiring one, choose direct. If you run an agency and want to keep client relationships while outsourcing execution, choose the agency partnership. All three access the same team and the same 180+ products.
Broadcast groups, radio networks and agencies in more than 60 markets who sell digital under their own brand.
Advertisers who want a real digital team without the cost and complexity of building one internally.
Agencies that want to add digital revenue without hiring a department or losing clients to specialists.
All three models get the same platform access
| White label | Direct | Agency partner | |
|---|---|---|---|
| Whose brand is visible | Yours only | Ours | Yours, ours optional |
| Who talks to the advertiser | You | We do | Either, by account |
| Dashboard branding | Your logo, your subdomain | Orbit branded | Your logo |
| Who sets the retail price | You | We publish rate card | You |
| Sales support | Training, collateral, ride-alongs | Not needed | Training and joint pitches |
| Typical partner | TV, radio, publishers | Advertisers and brands | Full service ad agencies |
| Access to 180+ products | Yes | Yes | Yes |
Every client and partner gets a live dashboard covering every active channel, updated daily. It was built because we got tired of monthly PDFs that nobody could interrogate.
| Channel | Spend | Conv. |
|---|---|---|
| Paid search | $18,400 | 612 |
| Paid social | $11,200 | 388 |
| OTT / video | $9,800 | 141 |
| Display | $5,300 | 96 |
| Streaming audio | $3,500 | 47 |
Where the media sits, by model
Share of managed media by working model. White label remains the largest because it is where the business started.
White label, direct and agency work all flow through one ad operations team, one product catalogue and one reporting platform. That is why a single-market partner gets the same buying power as a national advertiser.
Tell us how you sell today and we will tell you which one we would pick.
Twenty minutes, no pitch deck. If we are not the right fit we will say so.
Straight answers to what prospects actually ask us before signing.
White label means we work invisibly behind your brand. Reports, portals and emails carry your name and your client never learns we exist. Direct means we work with the advertiser under our own name as their digital agency. Agency sits between the two: a partnership where we act as your digital department, sometimes visibly and sometimes not, depending on the account.
Yes, and partners do. It is common to begin white label on a single client, then move to a closer partnership once trust is established and you want us in front of clients on strategy calls.
We handle this case by case and disclose it. For directly competing accounts in the same category and market, we will either decline the second account or set up genuinely separated teams with the first client's agreement. We will not pretend a conflict does not exist.
Every client and partner gets a live campaign dashboard with daily data across all active channels. For white label and agency partners it is branded as yours, at your own subdomain if you want. It is not a monthly PDF, it is a live view you can open at 11pm on a Sunday.
For an existing partner with tracking already in place, a straightforward campaign can be live in 3 to 5 business days. For a new account, allow two to three weeks for access, tracking, creative and a proper build. We can go faster, and we will tell you what quality you are trading away if we do.
Send us your current campaigns. We will show you, line by line, where the waste is and what we would do differently. No pitch deck, no obligation.
