A named account manager
One person accountable for your results who understands your business, your seasonality and your margins. Not a ticket queue.
Direct clients
Direct Client Services
Everything an in-house digital team would do, staffed by people who do it across hundreds of accounts, at media rates that leave more of your budget in the auction.
What does Orbit Interactive do for direct clients?
For direct clients, Orbit Interactive acts as the complete outsourced digital marketing department: strategy, media planning, campaign build, creative production, optimisation and reporting across search, social, video, display and audio. Each account gets a named account manager and a dedicated ad operations team, with access to more than 180 ad products and a live daily dashboard.
~50%Typical media cost vs broadcasters
1Named account manager per client
180+Products available
90 daysInitial term, then monthly
Platforms available to you from day one
GoogleMetaAmazon AdsTikTokYouTubeLinkedInSnapchatSpotifyMicrosoft AdsPinterestTwitchRedditGoogleMetaAmazon AdsTikTokYouTubeLinkedInSnapchatSpotifyMicrosoft AdsPinterestTwitchReddit
Why direct exists
Our direct business started with people who already knew us
For years we sat behind broadcast sales teams. When people from those stations moved into marketing roles on the advertiser side, they came looking for the team, not the station. That became Orbit Direct, and it is now roughly half our business.
It also explains the pricing. We were built to serve media companies at wholesale, so our rates run substantially below what a broadcaster or full service shop typically charges for the same inventory. Clients tell us it is often close to half. That difference does not go into our margin, it goes into your media, which is the only part of the budget that can actually buy attention.
What "in-house team" means in practice
- A named account manager who knows your business and does not rotate every quarter.
- A dedicated ad operations pod handling build, trafficking and daily optimisation.
- Product training for your staff, so your marketing team can hold their own in an executive meeting.
- Custom portals and email addresses where you want us to appear as an extension of your team.
- Weekly or biweekly calls run against the live dashboard, not a slide deck.
Who this suits
Direct works best for advertisers spending enough to justify multi-channel work but not enough to staff it: regional retail and franchise groups, multi-location service businesses, healthcare and legal practices, home services, automotive, e-commerce brands scaling past their first channel, and B2B companies whose sales cycle needs more than one touch. If you are running a single channel with a small budget, we will usually tell you a specialist is a better fit than us.
What you get
Included in every engagement
Media at wholesale-derived rates
Pricing shaped by a decade of serving media companies. Typically about half what broadcasters charge for comparable inventory.
All 180+ products
Whatever the plan needs, from Google Ads and Meta to Amazon DSP, streaming TV, podcast and voice, without adding another vendor.
Live dashboard from day one
Daily numbers across every channel, drillable to the keyword, creative or placement. Yours to open whenever you want.
Creative production included
Banners, video cuts, audio spots and landing pages produced in-house rather than quoted as separate projects.
Honest channel advice
Because we sell every channel, we have no reason to defend one. When something should be cut, we say so.
Ready to see what this looks like for you?
Twenty minutes on a call is usually enough to know whether this is worth your time.
A strategist reads every submission. One business day, no drip sequence.
FAQ
Questions from direct clients
Straight answers to what prospects actually ask us before signing.
How much does it cost to work with Orbit as a direct client?
Most direct programs start around $2,500 per month in combined media and management. Management is quoted separately from media so you always know the split. Multi-channel programs for regional advertisers commonly run $5,000 to $25,000 per month total.
Are your rates really half what media companies charge?
For comparable inventory, frequently yes, and it comes from how we buy rather than from cutting corners. We built the business selling wholesale to broadcasters, so we do not carry the retail markup a station or full service shop layers on top. We will show you the media cost and the management fee separately so you can verify the comparison yourself.
Do I need to sign a long contract?
No. We ask for an initial 90 days because that is roughly how long it takes to gather enough data to optimise honestly, and after that it runs month to month. Your accounts, creative, tracking and data stay yours throughout.
Will I have one point of contact or a queue?
One named account manager, backed by the ad operations, SEM, SEO and creative teams. You will meet the specialists on strategy calls too, but there is always a single person accountable for the account.
Can you work alongside our internal marketing team?
That is the most common setup. We can run everything, or take the channels your team does not have capacity for, and we are comfortable operating under your email domain and appearing as part of your department in meetings.
What happens in the first thirty days?
Week one is audit, access and tracking verification. Week two is strategy and build. Weeks three and four are staged launch with tight budget control while data accumulates. Your dashboard is live from the first day of spend, not at the end of the first month.
Next step
Ready to see what your budget should actually be doing?
Send us your current campaigns. We will show you, line by line, where the waste is and what we would do differently. No pitch deck, no obligation.