Streaming audio
Spotify, Pandora, iHeartRadio, SoundCloud and TuneIn inventory bought with audience and geographic targeting rather than daypart guesswork.
Audio
Audio Ads and Podcast Advertising
Audio reaches people in the moments no screen can: commuting, working out, cooking, driving. Bought programmatically, it is one of the most underpriced attention channels left.
What is programmatic audio advertising?
Programmatic audio advertising places audio spots inside streaming music, podcasts and digital radio, bought through automated auctions rather than negotiated station deals. It allows targeting by listener demographics, location, genre, device and behaviour, and it reports listen-through rate and attributable site visits, which broadcast radio cannot.
$6-50CPM range by format
15/30sStandard spot lengths
EN + ESIn-house production languages
WeeklyOptimisation cadence
We buy directly on
GoogleMetaAmazon AdsTikTokYouTubeLinkedInSnapchatSpotifyMicrosoft AdsPinterestTwitchRedditGoogleMetaAmazon AdsTikTokYouTubeLinkedInSnapchatSpotifyMicrosoft AdsPinterestTwitchReddit
What is included
What you actually get
Podcast advertising
Programmatic podcast placements at scale plus host-read sponsorships where the show genuinely fits the brand.
Voice and smart speaker
Audio placements on connected speakers and voice-enabled surfaces, including branded actions where the category supports it.
Companion display
Every audio impression can carry a clickable companion banner on screen, which is where most of the direct response actually comes from.
Script and production
Written, voiced and produced in-house in 15 and 30 second versions, in English and Spanish where the market calls for it.
Attribution
Listen-through rate, reach, frequency, and site visits from exposed devices, plus vanity URL and promo code tracking.
Our process
How we run it
Pick the listening moment
Genre, daypart, device and context define who hears it. Someone streaming at the gym is not the same buyer as someone streaming at their desk.
Write for the ear
Fifteen or thirty seconds, one idea, one clear action, and a brand mention early rather than saved for the end.
Buy programmatically
Cross-platform reach with frequency capped across the whole plan instead of per publisher.
Measure and adjust
Listen-through, companion clicks and attributable visits drive weekly reallocation between platforms and creative.
Audio formats
Where audio budget goes furthest
Different audio surfaces suit different objectives and cost very differently.
- Scripting, voicing and production included in the program
- Spanish language production in-house, which matters in our markets
- Companion banners on every placement that supports them
- Frequency managed across all audio platforms together
| Format | Best for | Typical CPM |
|---|---|---|
| Streaming music | Broad local reach and frequency | $8 to $18 |
| Programmatic podcast | Targeted reach at scale | $15 to $30 |
| Host-read sponsorship | Trust and consideration | $25 to $50 |
| Digital radio | Local drive-time coverage | $6 to $14 |
| Smart speaker | In-home, low competition | $10 to $20 |
Pairs well with
Services that compound this one
Ready to grow with Audio?
Get a personalised look at how our audio team can accelerate your growth.
A written read on your current setup within two business days. No obligation.
FAQ
Questions about audio
The things clients ask before they sign, answered plainly.
Does audio advertising drive measurable results?
Directly, modestly. Indirectly, more than most people expect. We report listen-through rate, reach, frequency and attributable site visits from exposed devices, and we pair every campaign with companion banners, vanity URLs or promo codes so there is something concrete to count. We do not claim audio last-click conversions it did not earn.
How much does podcast advertising cost?
Programmatic podcast inventory runs roughly $15 to $30 CPM. Host-read sponsorships on shows with engaged audiences run $25 to $50 and sometimes higher for premium podcasts. Streaming music is considerably cheaper at $8 to $18, which makes it the usual starting point for local advertisers.
Do you write and produce the spot?
Yes. Script, voice talent, music licensing and production are handled in-house, in 15 and 30 second versions, and in Spanish as well as English. You approve the script before anything is recorded.
How is this different from buying radio?
Targeting and measurement. Broadcast radio sells you a daypart on a station and reports estimated audience. Programmatic audio targets individual listeners across many platforms by age, location, genre and behaviour, and reports actual impressions delivered, completion rate and attributable site visits. It is also usually cheaper per thousand.
Can I target a specific city or neighbourhood?
Yes, down to zip code level on most platforms. Audio works well for local advertisers precisely because you are not paying for an entire metro signal to reach one trade area.
What length should an audio ad be?
Fifteen seconds for frequency and reminder messaging, thirty when there is a genuine offer to explain. Longer than thirty rarely holds attention in a streaming environment. One idea per spot, always.
Next step
Ready to see what your budget should actually be doing?
Send us your current campaigns. We will show you, line by line, where the waste is and what we would do differently. No pitch deck, no obligation.