Programmatic display
Open web and premium private marketplace inventory across desktop, mobile and in-app, bought through enterprise DSPs at transparent rates.
Display
Display and Programmatic Advertising
Banner advertising earned its bad reputation honestly. Bought properly, with real audience data and visible placements, it is still one of the cheapest ways to stay in front of a market.
What is programmatic display advertising?
Programmatic display advertising is the automated buying of banner, native and rich media ad space across websites and apps through real-time auctions. Instead of negotiating with individual publishers, a demand-side platform bids on each impression based on who is seeing it, which allows targeting by audience, behaviour, geography and context rather than by site alone.
$3-25CPM range by inventory type
WeeklyPlacement pruning
100%Placement transparency
30 daysTo remove most waste
We buy directly on
GoogleMetaAmazon AdsTikTokYouTubeLinkedInSnapchatSpotifyMicrosoft AdsPinterestTwitchRedditGoogleMetaAmazon AdsTikTokYouTubeLinkedInSnapchatSpotifyMicrosoft AdsPinterestTwitchReddit
What is included
What you actually get
Amazon DSP
Reach Amazon's shopper audiences on and off Amazon, including audiences built from actual purchase behaviour rather than inferred interest.
Retargeting done carefully
Sequenced, frequency-capped and burn-pixel controlled, so you stop paying to follow people who already bought.
Native advertising
In-feed placements that match the host page and are read rather than ignored, useful for content and consideration-stage offers.
Geo-fencing and addressable
Target competitor locations, event venues, trade areas or specific household addresses, then measure walk-ins where the data allows.
Creative production
Full HTML5 banner sets in every required size, plus animated and dynamic versions driven by your product feed.
Our process
How we run it
Audience first
We define the audience and the exclusion list before touching inventory. Who should never see this matters as much as who should.
Inventory quality
Brand safety, viewability floors and fraud filtering set before launch, with domain-level blocklists maintained continuously.
Launch and prune
Placements that deliver impressions but no engagement get cut weekly. Most accounts see meaningful waste removed in the first 30 days.
Report at placement level
You see which sites and apps ran your ads and what each produced. Not a single blended CPM.
Where display earns its keep
The jobs display actually does well
Display is a poor closer and an excellent opener. We buy it for what it is good at.
- Transparent CPMs with no undisclosed platform markup
- Placement-level reporting on every campaign, every month
- Brand safety and fraud filtering configured, not left on default
- Banner sets produced in-house so testing is not a change order
| Objective | Display approach | What to expect |
|---|---|---|
| Stay in front of a market | Broad geo plus contextual targeting | Cheap reach, low direct response |
| Recover abandoned carts | Dynamic retargeting from product feed | Strongest direct ROI in display |
| Launch in a new area | Geo-fenced trade area targeting | Fast awareness build |
| Compete for a rival's customers | Competitor location geo-fencing | Works best with a real offer |
| Support a search campaign | Audience overlap with paid search | Lifts search conversion rate |
| Reach shoppers with intent | Amazon DSP purchase-based audiences | Higher CPM, better qualified |
Pairs well with
Services that compound this one
Ready to grow with Display?
Get a personalised look at how our display team can accelerate your growth.
A written read on your current setup within two business days. No obligation.
FAQ
Questions about display
The things clients ask before they sign, answered plainly.
Does display advertising still work?
For awareness, retargeting and geographic coverage, yes. For direct response from a cold audience, rarely on its own. We position display as the channel that makes your search and social work harder, and we report it that way rather than claiming last-click conversions it did not earn.
What does programmatic display cost?
Open web display typically runs $3 to $9 CPM, private marketplace $8 to $18, and Amazon DSP $10 to $25 depending on audience. Most programs need $1,500 per month minimum to reach useful frequency in a single market.
How do I know my ads are not running on junk sites?
Every campaign ships with brand safety filtering, viewability thresholds and a maintained blocklist, and every monthly report includes the full domain and app list. If you see something you do not like, it gets blocked that week.
What is geo-fencing and does it actually work?
Geo-fencing draws a virtual boundary around a physical location and serves ads to devices that enter it. It works well for trade areas, events and competitor locations when paired with a genuine reason to switch. It works poorly as a standalone awareness play with no offer.
Can you run Amazon DSP if I do not sell on Amazon?
Yes. Amazon DSP reaches audiences off Amazon too, and their purchase-behaviour segments are valuable for many categories that never touch the marketplace. Automotive, home services and financial products are common examples.
Do you make the banners?
Yes. Full HTML5 sets in every standard IAB size, plus dynamic versions pulled from your product feed for retargeting. Creative is included in the program rather than billed as a separate project.
Next step
Ready to see what your budget should actually be doing?
Send us your current campaigns. We will show you, line by line, where the waste is and what we would do differently. No pitch deck, no obligation.